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74
APPENDIX A.
Respondent
Number
Transnational Doctoral Programs for Leading Professionals
in Asian Countries
Nagoya University
Graduate School of Bioagricultural Sciences
Agricultural Marketing Analysis of Queen Pineapple in the Philippines towards effective
Value Chain Management
Survey Questionnaire For Farmer Producer
(Input and Production Chain)
INTRODUCTION
Greetings! My name is Maria Christina Campita, a transnational doctoral student of
Nagoya University. The data derived from this study shall be used as inputs in enhancing
agricultural marketing system and value chain management of Queen Pineapple in the
Philippines.
You have been randomly selected to participate in this survey. I would like to ask you
some questions about your farm production and marketing activities. I assure you that your
answers and opinions will be treated in the strictest confidence, and will be used only for the
purpose of this study.
Rest assured that data such as your name, email address and other information will
be kept confidential.
Would you agree to participate in this important survey? [ ] Yes (CONTINUE) [ ] No (END
INTERVIEW)
_____________________
Signature of the Respondent
_____________
Date
75
I.
Background Information (Please encircle what is applicable)
Name of farmer:
Age:______
Contact Number:
below 20
21-30 years old
31-40 years old
41-50 years old
51-60 years old
61 years old above
Civil Status
Gender:
1 Single
4 Live-in
2 Married
5 Annulled
Educational Attainment
0 No educational background.
1 Elementary level
2 High School level
Household Size_____
Female
Male
LGBT
3 Separated
3 Vocational
4 College Level
5. Masteral Level
Number of Working HH member_____
Male HH Member____
Female HH Member___
Barangay:
City/Municipality:
Type of Farmer:
Organization:
Individual
Member of associations or cooperative
Assisted by Cooperative
Assisted by LGU
Position:
Number of Years in Farming:________
II.
Province:
Number of years in pineapple growing:_______
Profile of The Farm
Farm Address
Total Land Area
Land Tenure Status:
Owned
Lease holder
Tenant
Renter
Others______________________
Cultivating area for Queen
Pineapple
Source of Information in pineapple
production and marketing
Fellow farmers
Training
Techno guide
Radio or TV
76
III.
Sources of Household Income
A. On-farm Income
Sources of Farm
Income
Area
Planted/Number
of heads
2019
(Normal year)
Total Value of
Production
Total expenses
Net Income
Main Crop
Intercrop
Livestock
Sources of Farm
Income
Area
Planted/Number
of heads
2020
(with pandemic and typhoons)
Total Value of
Production
Total expenses
Net Income
Main Crop
Intercrop
Livestock
B. Off Farm Income (include income from farm labor/work to another farmers
farm/rental of farm animal or farm equipment/others)
Type of Work
Monthly Income
2019
2020
77
IV.
Cost and Return (in reference to normal year prior to COVID-19)
COST AND RETURN OF QUEEN PINEAPPLE PRODUCTION PER HECTARE
Item
PRODUCTION COST
Land Preparation
Tractor Rental
Operator
Diesel
Labor
Family Labor
Planting (___ cents/sucker)
Weeding
Fertilizer Application
Chemical Application
Hired Labor
Planting
Weeding
Fertilizer Application
Chemical Application
Materials
Pineapple Suckers
Complete Fertilizer
Ammonium Phosphate (16-20-0)
Urea (46-0-0)
Muriate Potash (0-0-60)
17-0-17
Herbicide (Diuron/karmex)
Insecticide
Leadthrel
Total Cost
Sales
Net Income
PROCESSING COST
Labor
Material
Total Cost
Sales
Net Income
MARKETING COST
Labor
Material
Total Cost
Sales
Net Income
Quantity
Unit
Unit Cost
Cost
78
V.
Allocation of Products per harvest
Type
Self-Consumption
Given Free
Sold Fresh
Processed
Others
I.
Quantity
Price
Percent Share
Marketing Channels
Please indicate percentage if using more than 1 channel.
Percentage
Farmer - Consumer
Market channel
Farmer -Retailer
Farmer -Trader
Farmer -Agent
Farmer - Cooperative
Farmer assisted by LGU -Retailer
Farmer Assisted by Cooperative - Retailer
II.
Details of Marketing Practices (normal year vs new normal)
Mode of Marketing
III.
Price
(Php)
Distance of farm from
road (km)
Mode of Transport
Symber
Arasar
Direct marketing
Assisted by LGU
Assisted by Coop
Pick up
Delivered
Value Chain Participation
1 yes
2 no
1. Do you practice value adding activity?
2. Do you know of any group of farmers or fishers who
process and market their own produce?
3.
Do you or does your group have an existing contract for
production, marketing and/or technical services?
79
Reasons for choosing specific channels:
Respondents may select multiple reasons:
Fast cash
Higher return/income
Recommendation of trusted/any person
Efficiency
Stability
Security
Habit
Saving Time
Saving Labor
Others
IV.
Cost Per Chain (if involved in other chains)
Chain
Production (in reference to table 1)
-refers to cost incurred in production from planting to
harvesting which include labor and materials such as
suckers, fertilizer and herbicides.
Cost
Sales
Net Income
Processing
-refers to cost incurred in processing from fresh fruit
into by products which may include labor and
packaging materials, maintenance of equipment,
utility bills such as water and electricity and others.
Marketing
-refers to cost incurred in marketing of either fresh
fruit or by products. This include hauling fee from the
farm, rental fee for market outlet, and labor.
Grandtotal
END OF INTERVIEW - THANK YOU RESPONDENT
80
APPENDIX B.
Respondent
Number
Transnational Doctoral Programs for Leading Professionals
in Asian Countries
Nagoya University
Graduate School of Bioagricultural Sciences
Agricultural Marketing Analysis of Queen Pineapple in the Philippines towards effective
Value Chain Management
Survey Questionnaire for Buyer
(Distribution/Marketing Chain)
INTRODUCTION
Greetings! My name is Maria Christina Campita, a transnational doctoral student of
Nagoya University. The data derived from this study shall be used as inputs in enhancing
agricultural marketing system and value chain management of Queen Pineapple in the
Philippines.
You have been randomly selected to participate in this survey. I would like to ask you
some questions about your farm production and marketing activities. I assure you that your
answers and opinions will be treated in the strictest confidence, and will be used only for the
purpose of this study.
Rest assured that data such as your name, email address and other information will
be kept confidential.
Would you agree to participate in this important survey? [ ] Yes (CONTINUE) [ ] No (END
INTERVIEW)
_____________________
Signature of the Respondent
_____________
Date
81
VI.
Background Information (Please encircle what is applicable)
Name of buyer:
Age:______
10
11
12
Contact Number:
below 20
21-30 years old
31-40 years old
41-50 years old
51-60 years old
61 years old above
Civil Status
Gender:
1 Single
4 Live-in
2 Married
5 Annulled
Educational Attainment
3 No educational background.
4 Elementary level
5 High School level
Household Size_____
Female
Male
LGBT
3 Separated
3 Vocational
4 College Level
5 Masteral Level
Number of Working HH member_____
Male HH Member____
Female HH Member___
Barangay:
City/Municipality:
Province:
Type of Buyer
Agent
– procures on behalf of the by the trader
Assembler
- finances farmers and traders and has
agents responsible for procurement and
assembly
Processor
- Transforms fresh fruits into by-products
Cooperative
- registered farmer organization, procures
from members and non-members
Institutional Buyer-includes hotels, restaurants, military
camps and hospitals which buy in bulk
to be consumed by their clients
Retailer
- sells directly to consumers
82
VII.
Nature of business
A. Fil this up if respondent is a member of association or cooperative, if none
proceed to item B.
Name of Cooperative/
Company/organization (If any)
Office Address
Number of years in pineapple
marketing
Number of members
Members involve in pineapple
trading
Operating Capital for
pineapple trading
B. Business Coverage
Covered area (ha)
Number of Clients
Covered municipality/ies
Covered Barangay/s
Average number of fruits per
transaction
Marketing Outlets
(if any)
Destination of products
VIII.
Mode of Marketing
Mode of Marketing
10
Symber
Arasar
Direct marketing
Assisted by LGU
Assisted by Coop
Price
(Php)
Distance of farm from
road (km)
Mode of Transport
Pick up
Delivered
83
IX.
Details of Marketing Practices (normal year vs new normal)
Destination
X.
Buying
price
(Php)
Distance
from
outlet
Frequency
If delivered
Cost of
Mode of
transport/
transport
kilo
Other
Marketing
Cost
Total
Cost
of
Mktg
Marketing Channels
Please indicate percentage if using more than 1 channel.
Percentage
Market channel
Buyer - Consumer
Buyer -Retailer
Buyer -Institutional buyer
Agent -Trader
Others:______________
XI.
Reasons for choosing specific channels:
Respondents may select multiple reasons:
Fast cash
Higher return/income
Recommendation of trusted/any person
Efficiency
Stability
Security
Habit
Saving Time
Saving Labor
Others
84
XII.
Cost and Return (Per Activity)
Cost
GRADING
Labor Cost
Material Cost
Depreciation cost
Equipment
Building
Sub total
Return/Sales
SORTING
Labor Cost
Material Cost
Depreciation cost
Equipment
Building
Sub total
PACKAGING
Labor Cost
Material Cost
Depreciation cost
Equipment
Building
Sub total
HAULING
Labor Cost
Material Cost
Depreciation cost
Equipment
Delivery car
Sub total
XIII.
Cost Per Chain, if involved in other chains.
Chain
Cost
Sales
Net Income
Processing
-refers to cost incurred in processing from
fresh fruit into by products which may
include labor and packaging materials,
maintenance of equipment, utility bills such
as water and electricity and others.
Marketing
-refers to cost incurred in marketing of
either fresh fruit or by products. This include
hauling fee from the farm, rental fee for
market outlet, and labor.
Grand total
85
XIV.
CHALLENGE/S ENCOUNTERED
XV.
RECOMMENDATIONS
END OF INTERVIEW - THANK YOU RESPONDENT
86
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